Privacy Policy

1. Introduction

Measured.live ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

2. Information We Collect

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Deliver requested weather, wind, and environmental data via SMS
• Enforce rate limits to prevent abuse of our SMS service
• Analyze and improve our website and services
• Understand how visitors use our site
• Send you marketing communications (with your consent)
• Detect and prevent fraud or abuse

We do not use phone numbers collected via SMS for marketing, advertising, or any purpose other than delivering the data you requested and rate limiting.

4. Third-Party Services & Data Sharing

We do not sell, rent, or share phone numbers or SMS message content with third parties for marketing or any other purpose. Phone numbers collected via our SMS service are used solely to deliver your requested data and enforce rate limits.

We use the following third-party services on our website that may collect data about you. These services are only activated with your consent via our cookie preferences.

5. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Portability: Request your data in a portable format
• Objection: Object to processing of your data
• Withdraw Consent: Withdraw consent at any time

6. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt-out of the "sale" of your personal information
• Not be discriminated against for exercising your rights

We do not sell personal information in the traditional sense. However, some data sharing with advertising partners may be considered a "sale" under CCPA. You can opt out by adjusting your cookie preferences.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Analytics data is typically retained for 26 months.

SMS data: Phone numbers are held in memory for approximately 5 minutes for rate-limiting purposes only and are not written to any persistent storage. Message content is processed in real time and is not retained after your response is delivered.

9. SMS Service

For complete terms governing our SMS service (Measured Alerts), including message frequency, opt-out instructions, and carrier disclaimers, please see our SMS Terms & Conditions.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

• Email: [email protected]
• Contact Form